Are you tired of growing your recruitment business through cold-calling, job fairs, or referrals?
I’ve been there. We’ve all been there.
I used to work at a boutique recruitment firm, calling hundreds of businesses per day, hoping that one or two per hundred would agree to a meeting.
It was a daily grind that I didn’t enjoy…but every single person I asked, was invariably getting job orders by some mix of cold-calling, LinkedIn InMails, referrals, and expensive job fair sponsorships.
This led me to leave the recruitment industry, albeit in that role. I wanted to find a new way to market to the right clients and candidates, because the old ways were tiresome, unreliable, and becoming increasingly ineffective as the years went on.
I decided to start my own company – one that would focus on helping Recruitment Consultants and Firms attract new, high quality clients and candidates, without having to invest in expensive job fair sponsorships, cold-calling, or waiting around for referrals.
So how are we doing this?
We use a three-step funnel.
1. Facebook & LinkedIn Marketing
2. Automated Webinars
Facebook & LinkedIn Marketing:
Facebook marketing is without a doubt the most effective way to reach your target audience – especially high-quality candidates. With a plethora of data available, you can target people by age, gender, household income, specific interests, and much more.
You can even take phone-numbers of your current high-quality candidates, input their phone numbers into Facebook, and create a custom audience that looks like your best candidates – creating an almost perfect lookalike, that you can reach and advertise to using Facebook (and Instagram, as Facebook ads cover both platforms).
LinkedIn boasts similar tools, while being more effective at getting high quality clients as a B2B platform.
If you’ve tried Facebook or LinkedIn advertising and failed, it’s likely due to a couple of reasons:
- Your targeting was off
- Your offer was bad
- You didn’t follow our second step.
Webinars are the BEST way to sell to cold traffic. It’s not even a contest. And the best thing is…you only need to record them ONCE! It’s like having your own, personal sales team working for you 24 hours a day, 7 days a week.
Creating the right webinar takes practice – but once you have created the perfect webinar, it’s an incredible way to get cold leads to book an appointment with you. Some of the providers that we recommend:
There’s a certain structure that ever webinar needs to follow. You can find this on Google – my recommendation is to look up the Frank Kern Ultimate Webinar structure.
Most Recruitment Firms don’t bother with retargeting, despite the power of it’s use.
Using retargeting, you can:
- Target, and re-advertise to people that came to your website, and didn’t apply for a job or schedule an appointment.
- Target, and re-advertise to people that watched your webinar (or 10% of it, 20% etc.., but didn’t click apply.)
Re-targeting is one of the most powerful tools in marketing – yet so many service-selling businesses aren’t using it.
Using these three steps, you can instantly add more leads to your pipeline. Facebook & LinkedIn send traffic to your landing page, the webinar converts cold prospects into warm leads, and the re-targeting keeps your brand/name relevant in the minds of prospects – leading to an easier selling process in the future.
This 3-step marketing funnel is revolutionary in recruitment consultant marketing, and is the best way to turn cold leads, into warm prospects, while at the same time allowing you to know how much you’re paying per lead, down to the last penny.
I hope it helps!
You can definitely learn how to do the above. You can spend 6-months learning how to do it, as well as $20,000+ mastering the system, and tinkering with it until it works perfectly…because this is an art form, as much as it is a science.
Remember what Uncle Frank Kern says – Offer + Image + Audience = Sales. It’s an equation – every part needs to work with a cohesive message, and if you don’t do one properly, you won’t generate sales.
So you can spend half a year learning this system yourself, or…
If you’re a savvy Recruitment Consultant or Firm that wants to focus on the good stuff – filling job orders, interviewing awesome candidates…you can let our team at Zen Marketing do everything for you.
Why should you need to worry about the marketing side of things, when you what you truly want to do is improve the lives of others by connecting them with the best companies?
We will set up the entire system for you – eliminating the guess work, the trial and error, and the wasted money. We will create this system, which will generate you a consistent flow of pre-qualified high-quality clients and candidates.
But…we only work with a select few – we need people that have momentum, that deliver incredible service, and have a good reputation. You must also be a high-performer.
We will not work with just anyone. No slouches here!
So if you feel like you fit the above criteria, feel free to send us a message and we’ll see whether or not we’re a good fit together.
And if not, I wish you the best of luck, and sincerely hope that this article helped.